Nancy Latady, MBA
Owner / Principal
Insider. Expert. The best of both.
Owner and Principal, Nancy Latady, knows the healthcare industry from every angle. Over 25
years ago, she began as an occupational therapist, which quickly grew into a managerial
position. From there, she began a lifelong path with positions throughout the entire
healthcare continuum. Her in-depth knowledge stems from work as a provider, physician
recruiter, physician liaison, manager and consultant to medical practices and health care businesses.
As a Strategic Marketing Expert, Nancy is passionate about effective business marketing for
physicians. A B.A. in Science from the University of New Hampshire and an M.B.A. from
Boston University has led to positions in strategic development, planning and physician
relations for startups, specialty medical practices and well-established hospitals.
Nancy also understands first hand what it's like to strike out on your own. Working as a
self-employed entrepreneur for the past 18 years, she's grown her own business through
a well-honed strategic marketing process. So she not only knows how challenging it can
be, she knows just how successful it can be.
The best of both.
Nancy expertly combines her keen understanding of the healthcare industry with a wealth
of targeted business knowledge. Her marketing philosophy mirrors the practitioner's
philosophy: the patient always comes first. Therefore, good marketing is not sales,
but rather a building of patient relationships, education and awareness. That's why
Nancy is dedicated to providing patient-based marketing services with integrity. Helping
physicians build their practice means better care for their patients.
Contact us to talk about how we can help you get more patients.