Will you be at the Concierge Medicine Conference next week? If so, it’d be great to meet you! I will be co-presenting with my client, Dr. Jami Dulaney, on “How to Add Value to Concierge & DPC Using Lifestyle Medicine Approaches”. Learn how to add value and a competitive edge to your Concierge or DPC practice, and leverage the model to help patients better manage, and even read more…
Blog
Why Lifestyle Medicine?
Our current “disease-care” system is in crisis. Health care costs continue to climb at unprecedented rates, our country is experiencing an obesity epidemic, and people are getting sicker. This is no longer sustainable for the future health of our country. Evidence that our system is failing us. [1] It’s estimated that a minimum of 80% of read more…
Should You Keep Your Expenses LOW?
The #1 piece of doctor-to-doctor advice for transitioning from a traditional practice to a DPC membership practice is “Keep your expenses low!” Is this truly sound advice? While keeping costs contained is a wise approach for any new business, investing in the success of that business is another story. One of the biggest downfalls in read more…
Strategies for converting to Concierge & DPC practices
TIMING IS EVERYTHING Before making the transition to a membership practice, working from a strategic action plan often makes the difference between success and failure for a new DPC or concierge practice. While the plan must cover all the major pieces – finances, legal, staffing, marketing and sales – for now, let’s look at one read more…
What NOT to Say When Selling DPC Memberships
In order to enroll enough members to create a viable DPC practice, physicians and their staff often grapple with the challenges of taking on the unfamiliar role of the salesperson. Whether you are about to convert your practice or you are post-conversion and want to grow your numbers, across the board the #1 biggest obstacle read more…
A Doctor’s Story
The thing I enjoy most about my work with doctors is helping them tap into the passion behind how they want to serve their patients, bring that vision to life, and become the doctor they always wanted to be. I know, this notion may seem idealistic, and nearly impossible. The practice of medicine has grown into such read more…
5 Sales Tips for Growing a DPC / Concierge Practice
When you think of “Sales” and “Selling”, what’s the first word that comes to mind? Pushy? Manipulative? Whatever the connotation, for many people it’s not positive. For those physicians creating and growing DPC and Concierge practices, one of the biggest challenges can be learning how to sell to patients. Many dread the responsibility. But when successful, read more…
Coach or Consultant – What is the Difference?
Attendance at last month’s DPC Nuts & Bolts 2.0 conference in Dallas hit a record high with more doctors than ever interested in the increasingly popular DPC and Concierge practice models. If you’re one of those tempted by the idea of a better way to practice medicine, you’ll find there are many options to consider. read more…
The Price is Right (But is it?)
How you set your membership fees is directly related to how successful your practice will be. Unfortunately, many DPC and concierge physicians are moonlighting to keep their businesses afloat. Not for just a few shaky initial months, but several years after converting or starting up the new practice. These doctors were intending to escape overwork read more…
How to get POSITIVE word-of-mouth
Many doctors say the growth of their Direct Primary Care (DPC) or Concierge membership practice is due not to marketing, but to “word-of-mouth”. Let’s take a look at how positive word-of-mouth has everything to do with effective marketing strategy. Word-of-mouth marketing can be the most valuable form of marketing. But it’s certainly not something to leave to chance, hoping others tell your read more…
