Have you listed your medical practice yet on Google? Eight-in-ten internet users look online for health information according to the Pew Internet Project. As a healthcare provider, getting listed on Google Places helps you be found when people search the web. It’s an easy way to improve your online presence and search ranking, and as read more…
Blog
Top 5 Email Campaign / Newsletter Tips
Do you connect with your patients by email? Are you taking advantage of this very easy, cost-effective way to remind patients it’s time for a flu shot, to let them in on an introductory discount for your newly-acquired laser, or to share your trusted interpretation of the latest healthcare study? In case you haven’t tapped into read more…
Simple Tips for Powerful Testimonials
Social proof is a simple principle – we are highly influenced by the opinions and recommendations of those within our circle of trust – our family, friends, co-workers and neighbors. How can you use this to your greatest advantage to consciously grow your practice?
5 Tips for Building Stronger Referral Relationships
A while ago I met with a physician specialist with a serious business problem – his patient base had seriously evaporated and he was in danger of losing the private practice he had spent many years building. How did that happen? Well, while a certain amount was due to some marketing missteps, he also had read more…
The Key to Attracting Potential Patients
Successful marketing of a Concierge or DPC practice requires connecting with potential patients effectively. This struck me on a personal level when searching recently for a doctor for my family. After gathering referrals from trusted sources, I went online to research my options. Directory listings weren’t of much use. Not-so-great physician ratings eliminated some of the read more…
How to Create Loyal, Lifetime Concierge/Direct Care Members
It’s the experience you provide your patients that keeps them coming back and spreading the word to their friends and family. As a happy, satisfied patient I’m going to tell others. What does this mean for your practice?
6 Keys to a Successful Medical Practice Start-up
Starting up a medical practice is like building a new home. In order to build a solid foundation it requires good planning and the right set of tools. When it comes to launching and strategically marketing your practice it’s important to avoid taking shortcuts that later require expensive and time-consuming fixes. Here are 6 keys read more…
