Will you be at the Concierge Medicine Conference next week? If so, it’d be great to meet you! I will be co-presenting with my client, Dr. Jami Dulaney, on “How to Add Value to Concierge & DPC Using Lifestyle Medicine Approaches”. Learn how to add value and a competitive edge to your Concierge or DPC practice, and leverage the model to help patients better manage, and even read more…
Why Lifestyle Medicine?
Our current “disease-care” system is in crisis. Health care costs continue to climb at unprecedented rates, our country is experiencing an obesity epidemic, and people are getting sicker. This is no longer sustainable for the future health of our country. Evidence that our system is failing us. [1] It’s estimated that a minimum of 80% of read more…
What NOT to Say When Selling DPC Memberships
In order to enroll enough members to create a viable DPC practice, physicians and their staff often grapple with the challenges of taking on the unfamiliar role of the salesperson. Whether you are about to convert your practice or you are post-conversion and want to grow your numbers, across the board the #1 biggest obstacle read more…
A Doctor’s Story
The thing I enjoy most about my work with doctors is helping them tap into the passion behind how they want to serve their patients, bring that vision to life, and become the doctor they always wanted to be. I know, this notion may seem idealistic, and nearly impossible. The practice of medicine has grown into such read more…
Coach or Consultant – What is the Difference?
Attendance at last month’s DPC Nuts & Bolts 2.0 conference in Dallas hit a record high with more doctors than ever interested in the increasingly popular DPC and Concierge practice models. If you’re one of those tempted by the idea of a better way to practice medicine, you’ll find there are many options to consider. read more…
The Price is Right (But is it?)
How you set your membership fees is directly related to how successful your practice will be. Unfortunately, many DPC and concierge physicians are moonlighting to keep their businesses afloat. Not for just a few shaky initial months, but several years after converting or starting up the new practice. These doctors were intending to escape overwork read more…
How to get POSITIVE word-of-mouth
Many doctors say the growth of their Direct Primary Care (DPC) or Concierge membership practice is due not to marketing, but to “word-of-mouth”. Let’s take a look at how positive word-of-mouth has everything to do with effective marketing strategy. Word-of-mouth marketing can be the most valuable form of marketing. But it’s certainly not something to leave to chance, hoping others tell your read more…
Presenting at the AAPP Phoenix, AZ Conference – April 2015
Will you be at the American Academy of Private Physicians (AAPP) Conference this April 16-17 in Phoenix, AZ? If so, it’d be great to meet you! I will be presenting an important seminar for those new to private medicine: Topic: Getting Enough (Membership) Patients – What Does it Take, and How Soon Do I Start?. (Read more below)The AAPP conference will be read more…
Transition Mistake #3: Skipping the Business Plan
Concierge, Direct Care, Hybrid—the many options for structuring a new practice can be confusing. How do you identify the best and most viable one for your individual situation? With thousands of private medicine practices across the country, there’s great variation in how these practices are structured. Many factors go into determining what services to offer, how many read more…
Transition Mistake #1: Going it Alone
Starting up or transitioning to a Concierge or Direct Care model can be an unsettling process, even if you’re strongly committed to making it work. There’s inherent risk involved, and it takes a significant up-front investment to be sure to do it well. But there’s also read more…
