Many doctors say the growth of their Direct Primary Care (DPC) or Concierge membership practice is due not to marketing, but to “word-of-mouth”. Let’s take a look at how positive word-of-mouth has everything to do with effective marketing strategy. Word-of-mouth marketing can be the most valuable form of marketing. But it’s certainly not something to leave to chance, hoping others tell your read more…
Which Hospitals are Using Social Media?
Which hospitals are actively blogging? Connecting with patients and physicians on Facebook? Posting videos on You Tube? How about Twitter? Check out this great resource – click on your state to see how your competition is using social media: MA NH VT ME RI CT
How to Get Started on Twitter
(2010) Did you know 557 hospitals are currently using Twitter, and 41 of those are New England hospitals? Are you curious how they’re exploring Twitter as a branding and relationship-building tool? Say you want to find out what Mayo Clinic is doing. You’d be the 54,369th follower! Here are the basics to get started: 1. Go read more…
7 Key Benefits of Online Video
When you think of “YouTube” it may conjure up entertaining videos of cat tricks and child prodigies. But have you thought about how powerful online video can be as both a patient education resource and a valuable marketing tool? Here are 7 key reasons to consider using video online. 1. You Tube is the second read more…
How to Claim Your Place on Google
Have you listed your medical practice yet on Google? Eight-in-ten internet users look online for health information according to the Pew Internet Project. As a healthcare provider, getting listed on Google Places helps you be found when people search the web. It’s an easy way to improve your online presence and search ranking, and as read more…
