When you think of “Sales” and “Selling”, what’s the first word that comes to mind? Pushy? Manipulative? Whatever the connotation, for many people it’s not positive. For those physicians creating and growing DPC and Concierge practices, one of the biggest challenges can be learning how to sell to patients. Many dread the responsibility. But when successful, read more…
How to get POSITIVE word-of-mouth
Many doctors say the growth of their Direct Primary Care (DPC) or Concierge membership practice is due not to marketing, but to “word-of-mouth”. Let’s take a look at how positive word-of-mouth has everything to do with effective marketing strategy. Word-of-mouth marketing can be the most valuable form of marketing. But it’s certainly not something to leave to chance, hoping others tell your read more…
Of coffee cups and crystals
My hair stylist’s salon recently went through an interior make-over, transformed into a higher-end version of itself. Adorned with shiny chrome and clusters of beautiful crystals suspended from the ceiling in truly breathtaking arrangements, it set this salon apart from any other I’ve seen. So, when offered a cup of coffee during my first visit read more…
Who Fills The Most Important Position in Your Private Medicine Practice?
In transitioning into a Concierge or Direct Care practice, it’s easy to focus on such obvious necessities as identifying services offered, setting fees, and informing patients of your new practice. At some point however you’ll need to identify who will handle your in-office sales, marketing, and customer service. This key person will respond quickly to read more…
Converting to Concierge? Timing is Everything.
Before making the transition to a concierge or direct care practice, having a solid marketing action plan can make the difference between success and failure. A well thought-out plan identifies: who you want to target; with what message; which tools best deliver that message; and, just as importantly, when the tactics will be put in read more…
Top 5 Email Campaign / Newsletter Tips
Do you connect with your patients by email? Are you taking advantage of this very easy, cost-effective way to remind patients it’s time for a flu shot, to let them in on an introductory discount for your newly-acquired laser, or to share your trusted interpretation of the latest healthcare study? In case you haven’t tapped into read more…
Simple Tips for Powerful Testimonials
Social proof is a simple principle – we are highly influenced by the opinions and recommendations of those within our circle of trust – our family, friends, co-workers and neighbors. How can you use this to your greatest advantage to consciously grow your practice?
How to Create Loyal, Lifetime Concierge/Direct Care Members
It’s the experience you provide your patients that keeps them coming back and spreading the word to their friends and family. As a happy, satisfied patient I’m going to tell others. What does this mean for your practice?
6 Keys to a Successful Medical Practice Start-up
Starting up a medical practice is like building a new home. In order to build a solid foundation it requires good planning and the right set of tools. When it comes to launching and strategically marketing your practice it’s important to avoid taking shortcuts that later require expensive and time-consuming fixes. Here are 6 keys read more…
