When you think of “YouTube” it may conjure up entertaining videos of cat tricks and child prodigies. But have you thought about how powerful online video can be as both a patient education resource and a valuable marketing tool? Here are 7 key reasons to consider using video online. 1. You Tube is the second read more…
How to Claim Your Place on Google
Have you listed your medical practice yet on Google? Eight-in-ten internet users look online for health information according to the Pew Internet Project. As a healthcare provider, getting listed on Google Places helps you be found when people search the web. It’s an easy way to improve your online presence and search ranking, and as read more…
5 Tips for Building Stronger Referral Relationships
A while ago I met with a physician specialist with a serious business problem – his patient base had seriously evaporated and he was in danger of losing the private practice he had spent many years building. How did that happen? Well, while a certain amount was due to some marketing missteps, he also had read more…
The Key to Attracting Potential Patients
Successful marketing of a Concierge or DPC practice requires connecting with potential patients effectively. This struck me on a personal level when searching recently for a doctor for my family. After gathering referrals from trusted sources, I went online to research my options. Directory listings weren’t of much use. Not-so-great physician ratings eliminated some of the read more…
