(2010) Did you know 557 hospitals are currently using Twitter, and 41 of those are New England hospitals? Are you curious how they’re exploring Twitter as a branding and relationship-building tool? Say you want to find out what Mayo Clinic is doing. You’d be the 54,369th follower! Here are the basics to get started: 1. Go read more…
7 Key Benefits of Online Video
When you think of “YouTube” it may conjure up entertaining videos of cat tricks and child prodigies. But have you thought about how powerful online video can be as both a patient education resource and a valuable marketing tool? Here are 7 key reasons to consider using video online. 1. You Tube is the second read more…
Top 5 Email Campaign / Newsletter Tips
Do you connect with your patients by email? Are you taking advantage of this very easy, cost-effective way to remind patients it’s time for a flu shot, to let them in on an introductory discount for your newly-acquired laser, or to share your trusted interpretation of the latest healthcare study? In case you haven’t tapped into read more…
Simple Tips for Powerful Testimonials
Social proof is a simple principle – we are highly influenced by the opinions and recommendations of those within our circle of trust – our family, friends, co-workers and neighbors. How can you use this to your greatest advantage to consciously grow your practice?
